Exam Name: CIW Social Media Specialist
Certification Provider: CIW
Corresponding Certification: CIW Web and Mobile Design Series
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CIW 1D0-623 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Social Media Campaigns | - Campaign Development
|
| Social Media in Business | - Business Integration
|
| Social Media Risk, Reputation and Crisis Management | - Risk Management
|
| Social Media Presentations and Blogs | - Content Presentation
|
| Social Media Platforms | - Platform Selection and Community Management
|
| Introduction to Social Media | - Social Media Fundamentals
|
| Social Media Strategy | - Strategic Planning
|
| Social Media Metrics and Analysis | - Analytics and Big Data
|
| Social Media Reporting and Optimization | - Reporting and Optimization
|
| Social Media Advertising | - Advertising Strategies
|
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Currently, the 1D0-623 exam's passing score is 69.09% and the registration fee is $175 USD. Both are CIW's figures and subject to revision — verify them on the official site before you schedule.
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The CIW Social Media Specialist blueprint covers these core domains:
- Social Media Risk, Reputation and Crisis Management
- Social Media Metrics and Analysis
- Social Media Reporting and Optimization
Further domains complete the official outline; the bank addresses every one.
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CIW states the following prerequisites for the CIW Social Media Specialist: No formal prerequisite exam is required. Basic knowledge of digital marketing, social media, and web technologies is recommended..
Confirm the details on the official certification page before registering.
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CIW Social Media Specialist Sample Questions:
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. Contract with a reality television producer to create a short run series for cable broadcast.
- B. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
- C. the format of the speeches to a question and answer panel with four to five participant
- D. Record the speech and post it on the company's Web site with a text transcript.
Correct Answer: B 🗳️
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Cross post new projects from a quiters group.
- B. Create instructional videos of previously posted projects.
- C. Encourage the frequent posters to contribute more.
- D. Offer free yarn skeins to first time posters.
Correct Answer: D 🗳️
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A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?
- A. Live streaming
- B. Webinar
- C. Business blog
- D. Micro blog
Correct Answer: C 🗳️
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A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Social analysis
- B. Performance management
- C. Decision science
- D. Data exploration
Correct Answer: A 🗳️
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James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Set goals
- B. Identify the target audience
- C. Listen and analyze
- D. Define strategies
Correct Answer: B 🗳️
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