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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A) Give emails unique names so they are easier to find in the tracking sends tab.
B) Create folders in My Tracking and select where to send results when sending an email.
C) Remove old tracking results on a regular basis to declutter the results list.

2. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) The template must be approved before updates are reflected.
B) The email must be recreated using the updated template.
C) 'Update Email Now' needs to be applied to each email.

3. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A) The email address has not been updated in All Subscribers.
B) The customer has not opted in again with the new address.
C) The new email address is from an unsupported domain.

4. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Add the subscriber to the auto-suppression list.
B) Delete the subscriber from All Subscribers
C) Use the complaint exclusion list on future sends.

5. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) SQL activity using data views
B) Audit Trail extract
C) Tracking Data extract

Solutions: