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IBM M2080-658 Exam Syllabus Topics:

SectionObjectives
Topic 1: Target Customers and Business Scenarios- Retail Industry Applications
  • 1. Business use cases
    • 2. Typical customer scenarios
      Topic 2: Sales Positioning- Customer Value
      • 1. Sales messaging and qualification
        • 2. Return on investment and business outcomes
          - Competitive Differentiation
          • 1. Positioning IBM DemandTec against competitors
            • 2. Identifying customer pain points
              Topic 3: Retail Business Processes- Pricing and Promotion
              • 1. Promotion planning and analysis
                • 2. Price optimization concepts
                  - Assortment and Merchandising
                  • 1. Category management
                    • 2. Assortment optimization
                      Topic 4: IBM DemandTec Product Portfolio- Core Solutions
                      • 1. Promotion optimization solutions
                        • 2. Markdown and assortment solutions
                          • 3. Pricing solutions
                            Topic 5: IBM DemandTec Solution Overview- DemandTec value proposition
                            • 1. Business challenges addressed by DemandTec
                              • 2. Key capabilities and benefits

                                IBM DemandTec Sales Mastery Test v1 Sample Questions:

                                The foundation of a price optimization solution is an understanding of the following:

                                • A. Profit margin
                                • B. Price elasticity
                                • C. Sales volume
                                • D. Market share
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

                                Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).

                                What are the two primary areas of benefit with DemandTec Lifecycle Price Management?

                                • A. Increased sales, volume, or profit while maintaining price image
                                • B. Improved efficiency by automating time consuming tasks of price changes
                                • C. Accurate inventory planning to meet consumer demand
                                • D. Instant knowledge of pricing for similar products sold in an online competitor
                                Reveal Solution  Discussion  0

                                Correct Answer: A,B  🗳️

                                Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).

                                What capabilities do DemandTec Solutions provide with IBM's Smarter Commerce Market strategy?

                                • A. Cross Channel Campaign Management
                                • B. Price. Promotion and Product Mix Optimization
                                • C. Digital Marketing Optimization
                                • D. Social Media Marketing
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

                                Name two DemandTec solutions suitable for a softlines retailer.

                                • A. Assortment Optimization
                                • B. Promotion Optimization
                                • C. Promotion Execution
                                • D. Markdown Optimization
                                Reveal Solution  Discussion  0

                                Correct Answer: A,D  🗳️

                                Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).

                                Name 2 of the typical buyer's at a retailer for DemandTec Assortment Optimization.

                                • A. VP Marketing
                                • B. CIO
                                • C. VP Category Management
                                • D. VP Merchandising
                                Reveal Solution  Discussion  0

                                Correct Answer: A,D  🗳️

                                Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).

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