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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Submit Taxonomy Maintenance requests to My Oracle Support.
B) Use Taxonomy Management in the Partner User Interface.
C) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
D) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

2. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global template with local nuances
B) A single seat shared by all regions
C) Full agency control
D) Horizontal regional empowerment
E) A global DMP nerve center

3. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on operating system
B) Making an ID match based on browser type
C) Making an ID match based on device type
D) Making an ID match based on an email address used to log into multiple devices
E) Making an ID match based on IP address

4. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on broad categories.
B) Classify user actions based on products and offerings.
C) Classify user actions based on the customer lifecycle.
D) Classify user actions based on popularity of products.

5. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Configure Self-Classification Taxonomy and Classification Rules.
B) Deploy an ID Swap tag.
C) Create and activate a Data Campaign.
D) Create an Audience.

Solutions: