Exam Name: Meta Certified Digital Marketing Associate
Certification Provider: Facebook
Corresponding Certification: Digital Marketing Associate
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Facebook 100-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Creating and Managing Ads | 44% | - Campaign Execution
|
| Value of Meta Technologies | 8% | - Understand Meta Platforms
|
| Advertising Fundamentals | 23% | - Ad Concepts & Policies
|
| Establishing Business Presence | 15% | - Business Setup & Presence
|
| Reporting and Measurement | 10% | - Analyze Results
|
100-101 Exam Questions Answered by PremiumVCEDump
- Reporting and Measurement (10%)
- Establishing Business Presence (15%)
- Advertising Fundamentals (23%)
Facebook Meta Certified Digital Marketing Associate Sample Questions:
An e-commerce company launches a new website. The company wants to build a campaign that optimizes for the audience to take a specific action when visiting the website.
Which campaign objective should the company use to accomplish this goal?
- A. Traffic
- B. Engagement
- C. Conversions
- D. Reach
Correct Answer: C 🗳️
Refer to the exhibit.
An advertiser needs to sell as many products as possible
Which campaign should the advertiser use''
- A. Campaign 1
- B. Campaign 3
- C. Campaign 2
- D. Campaign 4
Correct Answer: C 🗳️
If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?
- A. Lookalike Audience
- B. Custom Audience
- C. Page followers
- D. Behaviors
Correct Answer: B 🗳️
What will the daily budget spend be when running ads?
- A. The average amount that an advertiser is willing to spend per day over the duration of the campaign
- B. The maximum amount that an advertiser is willing to spend over the duration of the campaign
- C. The exact amount that an advertiser is willing to spend over the duration of the campaign
- D. The total amount that an advertiser is willing to spend over the duration of the campaign
Correct Answer: B 🗳️
A sporting goods brand needs to create a Custom Audience based on website visitors to retarget in a future campaign. The brand needs a large enough target audience to retarget effectively.
Which objective should the brand use for their current campaign?
- A. Traffic
- B. Engagement
- C. Conversions
- D. Leads
Correct Answer: A 🗳️
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